A comprehensive course in digital marketing covering a variety of specializations, establishing strong foundations for aspiring students to launch a career in digital marketing.
No matter how good a website is, it doesn't fully serve its purpose unless it is all over the internet for potential customers and clients to see. So, companies hire SEO executives who work extensively on promoting the website on the internet.
Their job revolves around getting traffic for the website and improving Google rankings. It is their responsibility to make sure that the content on the website is search friendly, to conduct research on keywords and SEO tools, to build sitemaps and submit them, etc.
A PPC analyst is responsible for creating the paid ads that we often come across on web pages or search engines. Since these ads generate a lot of leads for a company, the demand for PPC analysts is always high.
As a PPC analyst, some of your responsibilities will include managing PPC keywords, splitting ad groups, refining landing pages, generating reports, providing suggestions for ad copies and graphics, etc.
Strong analytical skills, creativity, good knowledge of data manipulation, and an understanding of how PPC plays a role in digital marketing in the big picture are a must for this job.
If you are someone with a creative mind and a flair for writing, then content writing is just the job for you. Responsibilities of a content marketer include creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, coordinating with other teams and incorporating their inputs in content, following content trends, etc. Being eloquent in the English language is the most important requirement for this job.
Researching a topic online or conducting an interview, figuring out how to convey an idea to a specific audience, writing and editing copy to engage and educate customers, and finding images to accompany content - this is what a typical day of a copywriter looks like.
Copywriter uses their persuasive writing skills on websites, blog posts, product descriptions, email blasts, banner advertising, newsletters, white papers, PSAs, social media platforms, and other marketing communication vehicles.
The job may also entail brainstorming concepts and developing storyboards; working with marketing and other creative departments to develop communication strategies; and ensuring consistent brand messaging, including voice and tone, across print, TV, radio, direct mail, and other communication channels.
The primary skills of a copywriter include persuasive writing, creativity, and an understanding of what the audience needs.
Avg Salary Per Annum (Source: Payscale)
This project revolves around using keyword research and effectiveness index. With a detailed data analysis from that, build the information hierarchy of your web page.
Using Simple Audit Template, do a SWOT analysis on your website, and create prioritized actionable items.
Understand your audience and find the right keywords to reach them. Build the SEO structure for your website based on the site architecture and overall information hierarchy.
Identify new inbound link targets for your site and document the process required for determining those targets.
Yes, absolutely. If you are planning to start your career as a digital marketer in 2021, be assured that there is no better time for that than now. The reason for this is that digital marketing is an emerging field. Numerous companies across the globe are opting for digital marketing as it is cost effective, and has widespread reach. Hence, the demand for digital marketers is higher than ever and companies are offering high-paying jobs for any worthy candidates. Moreover, the potential of this industry is only expected to grow in the future which guarantees job security even years down the lane. Digital marketing is truly the future of the economy, so don’t wait to leverage the numerous perks of this industry.
Yes, any one with the interest in the field and the enthusiasm to learn can register for a digital marketing course. There are no prerequisites to take this course, so it is not mandatory to complete Senior Secondary education to learn digital marketing. Basic understanding, reading and writing of the English language will be the sole requirement. On the contrary, getting on board with a course at such an early stage will give you an early bird advantage to this booming field.
You can start off by taking a comprehensive course in digital marketing, either through live classes or online tuition. Create your own website and start implementing all the techniques you have learnt, and publicize your new website on the internet. Go on to do as many such projects as you can to have more working experience and achieve expertise. Internships are also crucial to begin a career by preparing for a professional work environment. At Digital Ting, we offer theory classes, live projects, placement preparation and internships all at one place! Digital Marketing is a very simple and inexpensive skill to learn, as well as an industry with a magnanimous potential scope. Once you get the hang of it, it is very easy to hone your skills to the professional level.
Yes, work from home is a viable option for digital marketers. Since digital marketing is a field that pertains to internet-based marketing techniques and online platforms, digital marketers can work from any part of the world with flexible work hours. The pandemic has in no way affected the industry in terms of work ethic because working from home is a very convenient option for digital marketers. In fact, it has only made the scope of digital marketing all the more substantial.
Yes it is definitely worth completing a digital marketing course with certification. With the COVID-19 pandemic, the number of online users has skyrocketed, and the demand for digital marketers is higher than ever. A digital marketing certification on your resume is sure to give you an upper hand in a job seeking situation and increases the stakes of getting a job to an exponential degree. Although it is totally possible to self-learn this skill to a certain level from internet resources, it may not be as effective as a professional training by industry experts. Moreover, such courses provide opportunities for live projects and internships which you shouldn’t miss out on!
The duration of a digital marketing course varies from one institute to another. Typically, the training period ranges from 45 days to 3 months. The digital marketing course at Digital Ting is a 3 month course, on both online and offline modes. Additional projects, placements and internships may take time accordingly.